Sales Manager
...A general sales manager is responsible for the success of failure of the sales department. Whether or not the company stays afloat depends on the ability of sales staff members to sell products or services, as it is the sale of company goods that brings in revenue. The recruitment, training and retention of good sales staff members is just one of the roles a general sales manager must fill....
Sales Manager Overall Job Responsibilities
The Roles of a General Sales Manager:
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Oversee sales and marketing activities to achieve corporate revenue goals
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Plan and assign daily workload to sales team.
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Interview, hire and train sales representatives.
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Evaluate performance of sales team and provide appropriate feedback.
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Provide guidance to sales representatives in their assigned duties.
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Respond to escalated customer complaints in a timely manner.
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Develop new sales techniques for business growth and profitability.
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Understand customer needs and suggest changes in products to meet these needs.
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Address customer inquiries about products and services offered.
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Identify potential customers and build strong relationship with existing customers.
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Provide excellent services and ensure customer satisfaction to build business.
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Represent company brand in sales conferences and trade shows.
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Assist customers in selecting the right products based on their needs and specifications.
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Identify selling strategies and opportunities to increase revenue.
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Evaluate current sales processes and recommend improvements
Primary Objectives of the Human Resources Manager:
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Health and safety of the workforce.
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Development of a superior workforce.
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Development of the Human Resources department.
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Development of an employee-oriented company culture that emphasizes quality, continuous improvement, key employee retention and development, and high performance.
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Personal ongoing development
Primary Objectives of the Sales Manager:
Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives:
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Sales Volume
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Contribution to profits
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Continuous Growth
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The sales executives in this case are the ones who help implement these objectives. However, it is the top management who must outline the strategies to achieve these objectives of sales management. The top management should provide services which are socially responsible and are marketed in a manner which meets customers’ expectations and does not break it. Thus, sales management involves a strong interaction between Sales, marketing and Top management.